Index of Slides : Text Only Version
- Using Web Analytics for Website Optimization
- Topics for Discussion
- Web Analytics
- Evolution of Web Analytics
- The Access Log
- Visitors and Visits
- Pages
- Visitor Life Cycle
- Visitor Life Cycle II
- SEO and Web Analytics
- Search Engine Generated Traffic
- SEO
- Identifying Design Flaws
- Users of Web Analytics Data
- Commercial Website Archetypes
- Optimizing Your Website
- Conclusions