Survey Techniques and Tactics

Ed Donohue

Index of Slides

  1. Survey Techniques and Tactics
  2. Overview
  3. Surveys are Everywhere
  4. Necessary Evil?
  5. Necessary Evil?
  6. Necessary Evil?
  7. Content
  8. What’s in a question?
  9. Content Tactics
  10. Content Tactics
  11. Question Presentation Types
  12. Choice – One Answer Vertical
  13. Choice – One Answer Horizontal
  14. Choice – One Answer Menu
  15. Choice – Multiple Answers Vertical
  16. Choice – Multiple Answers Horizontal
  17. Matrix – One Answer per Row
  18. Matrix – Multiple Answers per row
  19. Matrix – Multiple Answers per Row (menus)
  20. Open ended – One Line w/Prompt
  21. Open ended – one or more lines w/prompt
  22. Open ended - Essay
  23. Open ended – Constant Sum
  24. Open ended – Date/time
  25. Presentation – Descriptive text
  26. Buy or Build?
  27. Web-based (asp model)
  28. Lot’s of Others
  29. Custom Surveys
  30. 3 Table - Stored XML
  31. Sample XML Contents
  32. Sample Database Schema
  33. No Title
  34. Survey Demo
  35. Three Table – Non XML
  36. Survey Demo
  37. Survey/Table Generator
  38. Survey Demo
  39. Edits and Validation
  40. Data Integrity at the Client
  41. Cross Answer Qualifying
  42. Data Collection Strategies
  43. Data Handling Considerations
  44. Security
  45. Survey Completion and Confirmation
  46. Best Practices
  47. Survey Techniques and Tactics

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