Web Analytics and Search Engine Optimization

The purpose of this presentation is to give the audience an introduction to how web analytics and search engine optimization (SEO) can be used to improve websites. The focus will be on eliminating the gap between visitor intent and website purpose. Web analytics can be use to recognize visitor intent and allow us to make changes to the website accordingly. SEO can be used to attract new visitors to the website with focus on a specific purpose.

Presenter: Bo Vejgaard of Siteimprove (www.siteimprove.com)

Agenda

  • Web Analytics Basics
    • Terms & Concepts
    • Different Technological Approaches
  • Web Analytics Usage
    • Conversion Goals & Key Performance Indicators
    • Behavior Tracking
    • Reports & Recipients
  • Search Engine Optimization Basics
    • What Is SEO
    • Technical Underpinning
    • Content Structure
  • Search Engine Optimization Applied
    • Copywriting For Search
    • Link Building
    • Choosing What To Optimize
    • Measuring SEO Effect
 

Time & Place:

  • Friday, November 6, 2009
  • 9:00 am - 12:00 noon
  • Huxley Museum Theatre, Cultural Education Center, Empire State Plaza, Albany NY

This session is open at no charge to:

  • All state and local government employees
  • IT Corporate Roundtable members